Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
Responsive Web Design makes your web page look good on all devices (desktops, tablets, and phones).
Responsive Web Design is about using CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.
Responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.
A responsive website design is a must for all types of websites. Whether you are selling products online, promoting your services or running ads a responsive design can help you increase your traffic, make more conversion or earn more from your ads. Almost all websites can be made responsive, the cost depends on the complexity of website and platform that it is build.